2020-2021 Catalog 
    
    Apr 18, 2024  
HELP
2020-2021 Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Custom Catalog (opens a new window)

MKT 2100 - Principles of Marketing

Credits: 3

An overview of marketing including the strategies for product, distribution, promotion, and pricing decisions; the relationship of these decisions to the external environment; global perspectives for tactical and strategic planning related to marketing; and ethics in marketing considerations.

Course Note: Students must have Sophomore standing to enroll in this course.

Lecture Hours: 3


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Custom Catalog (opens a new window)
Catalog Navigation
  Catalog Home
  President’s Message
  Calendar
  General Information
  Admissions
  Financial Aid
  Academic Procedures and Regulations
  Campus Life
  Support Services
  Transferring
  Program Information
  Programs of Instruction (A-Z)
  Programs by Type
  Courses of Instruction
  Archived Catalogs
  UW 2+2 plans
  My Custom Catalog