2019-2020 Catalog 
    
    Nov 26, 2024  
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2019-2020 Catalog [ARCHIVED CATALOG]

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MKT 2100 - Principles of Marketing

Credits: 3

An overview of marketing including the strategies for product, distribution, promotion, and pricing decisions; the relationship of these decisions to the external environment; global perspectives for tactical and strategic planning related to marketing; and ethics in marketing considerations.

Course Note: Students must have Sophomore standing to enroll in this course.

Lecture Hours: 3


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