2024-2025 Catalog 
    
    Nov 21, 2024  
2024-2025 Catalog
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MKT 2100 - Principles of Marketing


Credits: 3

An overview of marketing including the strategies for product, distribution, promotion, and pricing decisions; the relationship of these decisions to the external environment; global perspectives for tactical and strategic planning related to marketing; and ethics in marketing considerations.

Course Note: Students must have Sophomore standing to enroll in this course.

Lecture Hours: 3



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